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Misspelt word on billboard sparks outrage in Fort Portal

The controversial Lavita billboard

The controversial Lavita billboard

A misspelt word on a billboard erected in Fort Portal Tourism city has sparked controversy amongst the locals in the area. The billboard, which has been erected along Lugard road was erected by Hariss International Ltd, the manufacturers of Riham beverages and foods in Uganda. 

It was aimed at welcoming visitors to the tourism city, while at the same time promoting their Lavita drink. However, the Rutooro word for welcoming visitors, 'nitukutangirra' has been misspelt as 'nitukutangira' which instead means we're stopping you or preventing you from coming to Fort Portal.

Also, on the billboard, the Lavita plastic bottle seems to be on top of the Karuziika palace, a graphic design that has drawn sharp criticism from Batooro who took to social media to express their dissatisfaction. 

Moses Murungi says that placing a plastic bottle on top of the palace is disrespecting the historical and cultural building. He adds that it has been done at a time when the king of Tooro Oyo Nyimba Kabamba Iguru Rukidi IV, is running a campaign against plastics that are leading to pollution of the environment and River Mpanga in particular. 

Murungi says their act undermines the efforts of fighting against plastics by the king. Gilbert Muhumuza, also a resident of Fort Portal, notes that the misspelt word undermines the efforts to promote the reading and writing of Rutooro language, saying it should be corrected forthwith and the company should apologise to the Tooro people. 

Tooro kingdom deputy information minister, Vincent Mugume, says that the billboard should be pulled down and all necessary corrections made. Mugume adds that such companies should always consult the kingdom officials or Batooro with good knowledge of the language and culture before making embarrassing mistakes. 

The professor of linguistics from Makerere University, Oswald Ndoleriire, notes that the problem of misspelling Rutooro words stems from the fact that the language stopped being taught in Uganda in the early 1960s.

He says that it is of recent that they revived the teaching of Rutooro under the Runyakitara programme at Makerere University and in a few other secondary schools in the country. 

But Jerome Hall, who markets Hariss International products in Tooro, says the errors are regrettable. He says that as a company, they will bring down the billboard and correct error. 

Comments

+4 #1 Dan 2020-10-25 11:30
Its very demoralizing for the graphics designer.
This shows the level of attention to detail by all Batooro and goes down to prove how intelligent they are.

Seems there was very little research and consultation on the side of the sponsors of the billboard and the publication company concerning the Tooro language and culture.
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0 #2 Kasede 2020-10-25 13:01
Quoting Dan:
Its very demoralizing for the graphics designer.
This shows the level of attention to detail by all Batooro and goes down to prove how intelligent they are.

Seems there was very little research and consultation on the side of the sponsors of the billboard and the publication company concerning the Tooro language and culture.

I endorse your comment entirely.
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0 #3 WADADA rogers 2020-10-27 08:40
[quote name="Dan"]Its very demoralizing for the graphics designer.

This shows the level of attention to detail by all Batooro and goes down to prove how intelligent they are. Dan, you are out of order, please say something else that is true. i dont thin that discovery was made by a mutoro

I dont like any product form Harris but i think it was an honest mistake and for sure a negligible one, it looks like some people dont have what to write about or to complain about to give so much attention to such small details.
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0 #4 Lakwena 2020-10-27 11:47
In other words, Hariss International Ltd, murdered 'nitukutangirra' the way today "29th October 1885" Bishop Hannington got murdered in Basoga by King Mwanga emissaries, because they misconstrued king Mwanga's word "mute" whatever.
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