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MultiChoice to increase space for local content

Hassan Saleh, the managing director of MultiChoice Uganda, has said the company will continue to promote and showcase locally created content.

Saleh said this on September 17 during an online media showcase in which MultiChoice offered viewers and the media its recent and upcoming content, new innovations and channels, as well as its investment in the local content space in Uganda.

The online showcase held under the theme: At home, anywhere in Africa, local stories, worldwide appeal had the Pay TV service provider further its agenda to amplify and tell the African story across the continent and beyond as well as featured MultiChoice plans for the next six months.

“During our last showcase, we promised you that we would launch a home-grown movie channel that speaks into the East African market. I am glad to inform you that we, in July, launched Maisha Magic Movies. This channel, unlike any that we have seen in the region, is dedicated to tell the African story in the form of feature films. I wish to extend thanks to our partners and everyone who is creating the exciting content we are delivering to our customers through this channel.” Saleh said.

In its bid to support local talent as well as cause positive impact to Uganda’s film industry, MultiChoice has provided aspiring film makers the chance and opportunity to learn and get skills from the best in the continent and worldwide. While speaking about the MultiChoice Talent Factory, Hassan Saleh congratulated those that qualified for the 2022 intake.

“We have just announced our next intake of MTF students, and I am happy to report that the caliber of entrants from Uganda this year is outstanding.  As a filmmaker, I urge you to be on the lookout for the Masterclasses that sit under MTF. I would also like to remind you that these opportunities are free for you and can propel your career further,” he said.

Meanwhile, Colin Asiimwe, the MultiChoice head of marketing,  indicated that with the football season in full gear, customers of DStv and GOtv will have a wide range of leagues from Premier League, LaLiga, Serie A, not forgetting Europa and FA Cup, which are exclusive to MultiChoice Uganda.


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