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Brainchild to boost tourism

Brainchild Burson Cohn and Wolfe, formerly known as Burson – Marsteller, recently unveiled the third edition of their innovation series, with this year’s theme centering around growing Uganda’s tourism potential.

The company said that the innovation series is a set of thought leadership events aimed at promoting innovation in business through thought-provoking discussions on new and cheaper ways of delivering products and services.

According to Walter Wafula, the Business Unit Head for Public Relations at Brain child BCW, the event will be held at Golf Course Hotel in Kampala on March 7, 2019.

This edition will focus on innovation in the tourism and hospitality industries. The past editions of the series focused on innovation in food and agriculture and innovation in real estate.

Wafula said: “The tourism industry is the largest foreign exchange earner in Uganda. As of 2017, we were told by the ministry and UTB that the industry was able to generate up to $1.4 billion and that’s a lot of money for our industry.”

Golf course hotel and Roke Telkom were also unveiled as the latest in a growing list of partners for the series. Amos Otieno, the deputy General manager of Golf Course Hotel, said:

“We saw it fit to join Brainchild BCW on this journey as the theme touches directly on the industry in which we operate.”

Alex Bazirake, Roke Telkom’s Third Party Account manager, said the intersection between ICT and tourism is what drew them into the partnership.

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