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Vipers eye titles after dfcu’s Shs 300 million sponsorship

The rate at which Vipers Sports Club is evolving is astonishing, especially with the attraction of corporate sponsorship.

In a space of just one year, the club acquired a two-year Shs 600m sponsorship from Hima Cement. Roofings Ltd followed suit with Shs 500 million.

On Wednesday, dfcu bank signed a partnership with the 2015 league champions worth Shs 300 million for two years.

Vipers president Lawrence Mulindwa (L) with William Sekabembe, the dfcu bank executive director, after signing the Shs 300m sponsorship deal on Wednesday 

Lawrence Mulindwa, the Vipers president, noted that people out there should not be surprised at all.

“These partnerships we are creating are a result of the restructuring we have done to make our club better. We have a working system of administration, organization, a growing fan base, discipline and integrity,” he said. “What is left is to lift trophies in every competition we engage in.”

Mulindwa added that with those values in place, an institution cannot go wrong. He said they have also built a formidable team, supported by a fine coaching staff. Besides that, the team has a history of winning trophies, which they intend to keep up, all the way to the continent.

With that in mind, it is inevitable that partners are coming in thick and fast to associate with the club. In fact, now with dfcu bank getting on board, Vipers have received a total of Shs 1.4 billion which, according to Mulindwa, should help the club scale greater heights.

On his part, William Sekabembe, the dfcu bank executive director, said creating a partnership with Vipers was compelling.

He explained that seeing how much Vipers had achieved in a short time, dfcu bank is proud to associate with them.

“We are a bank that wants to push forward communities to improve their lives. Similarly, Vipers is a project that is helping unearth talent and getting them to realize their full potential by giving them an opportunity to play and make a living,” he said.

Like KCCA FC, Vipers’ sponsorship should have a ripple effect on other teams in the country. While it may not be easily affordable for many clubs to have a stadium like St Mary’s Kitende, basic professional practices like proper governance attract sponsors.

The question is what is in the deal for dfcu. Tadeus Kitandwe, a Vipers board member, said the numbers the club rides on spring from the roster of students who are in their thousands at St Mary’s SS Kitende.

A number of them are known to be Vipers fans. But also more importantly, they are potential customers for an expanding bank like dfcu, beginning with where their school fees are paid from.

jovi@observer.ug

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